When it comes to comfort, the Wooly Topper offers a hotel pillowtop-like feel. Its organic wool batting offers a fluffy, cloud-like feel that makes a mattress noticeably softer. The Lift by Amerisleep Topper, with its gel memory foam and HIVE® technology, contours to your body, targeting specific areas for support and pressure relief. The choice here depends on whether you prefer a fluffy, soft feel (Wooly) or a more contouring, supportive experience (Amerisleep).